Rod Holum

Rod Holum · AI & cybersecurity speakerAI without the hype.

Rod Holum is the CEO and founder of Coulee Tech and an AIBMM Master Coach. He shows business leaders how to put AI to work and keep it secure, with the practicality of someone who has run an IT and cybersecurity company since 2008.

Rod Holum speaking on a conference main stage in a blue blazer and Coulee Tech T-shirt, hands raised mid-point
Main stage at Boot Camp 2025, an MSP industry conference
  • 2008Founded Coulee Tech, the IT and cybersecurity firm he still runs
  • Inc. 5000Coulee Tech recognized among the fastest-growing companies
  • Master CoachCertified in the AI Business Maturity Model (AIBMM)
  • 7 booksOn AI, cybersecurity and running an IT company, all on Amazon
  • WorldwideBased in Wisconsin, available for in-person and virtual events

Speaking

Signature talks

All topics and formats →

AI

AI Without the Hype

A plain-language tour of what AI can and cannot do for a business right now. Rod separates working use cases from vendor noise and shows leaders where to start, what to skip, and how to keep company data safe while they experiment.

Best for: Business owners, leadership teams, association and chamber audiences

AI

AI for Business Leaders: Roadmap, Use Cases and ROI

How to evaluate AI opportunities, build an AI roadmap, and lead an organization through adoption. Built for the people who have to decide where the budget goes and answer for the results.

Best for: Executives, boards and business owners

AI

Where Is Your Business on the AI Maturity Curve?

An introduction to the AI Business Maturity Model (AIBMM) and its five levels, from AI Drifter to Physical Integrator. As an AIBMM Master Coach, Rod helps audiences place their own organization on the curve and see what the next level takes.

Best for: Executive teams, strategic planners and innovation leads

AI

Prompting and Workflow Design

A working session on writing and refining prompts, then turning one-off prompts into repeatable workflows a team can rely on. Attendees practice on their own day-to-day work.

Best for: Teams and managers who want hands-on skills; works well as a workshop

Cybersecurity

Cybersecurity for Modern Businesses: From Phishing to Ransomware

How attacks on small and midsize organizations really happen, and what to do about them, told by someone who defends healthcare and manufacturing companies for a living. Includes an executive playbook for ransomware readiness and incident response.

Best for: All-staff sessions, management teams and industry associations

Leadership

The AI Revolution in Business and the Future of Work

What AI is changing about jobs, hiring and skills, and how organizations and the next generation can prepare. Rod also speaks with students about careers in technology and cybersecurity.

Best for: Leadership conferences, educators, students and community groups

Studio portrait of Rod Holum smiling, wearing glasses, a blue blazer and a Coulee Tech T-shirt

About

Who is Rod Holum?

Rodney (“Rod”) Holum is the CEO and founder of Coulee Tech, a cybersecurity and IT solutions company recognized on the Inc. 5000 list of fastest-growing companies. He specializes in helping organizations—especially in healthcare and manufacturing—reduce cyber risk while adopting AI in practical, business-ready ways.

An AI evangelist and cybersecurity expert, Rod focuses on real-world implementation: AI strategy, prompt optimization, AI-driven app development, security risk assessments, compliance, and security training. He’s also an award-winning author of books including Wisconsin’s AI Leadership Blueprint for 2024 and 7 Biggest Cyber Security Mistakes Your IT Guy Is Making, translating complex topics into clear steps leaders can act on immediately.

Full name
Rodney “Rod” Holum
Role
CEO and founder of Coulee Tech (founded 2008)
Known for
Practical, security-minded AI adoption for business leaders
Certification
AIBMM Master Coach (AI Business Maturity Model)
Company recognition
Coulee Tech is an Inc. 5000 honoree
Industries
Healthcare and manufacturing, plus associations, HR and leadership groups

Read the full bio →

On stage

Keynotes, breakouts and working sessions

From ballrooms to hands-on workshop rooms.

Calendar

Recent and upcoming engagements

Full event list at Coulee Tech →

  • AI Business Retreat 2027

    Stone Lake, Wisconsin. Coulee Tech’s third annual hands-on AI day for business leaders.

    Upcoming · Workshop
  • Prompt & Pour: AI Coach Meeting

    Nashville, Tennessee area. Private working session for AIBMM coaches and AI implementers.

    Workshop
  • AI for Military Leaders

    Duke University Golf Club, Durham, North Carolina. Applying the AI Business Maturity Model to mission planning, operations and readiness.

    Speaking engagement
  • AI for HR

    Chippewa Valley Society for Human Resource Management, Eau Claire, Wisconsin. Practical AI for recruiting, onboarding and policy work.

    Speaking engagement
  • First Friday of every month

    AI Business Maturity Model (AIBMM) Webinar

    Virtual. Free monthly session on the five levels of AI maturity.

    Webinar

Author

Books by Rod Holum

All seven books →

AI · 2025

AI Unleashed

AI Success Stories from Local Business Leaders

Twelve case studies of local businesses, from credit unions to property managers, putting AI to work. Includes step-by-step guidance on choosing tools, running a pilot and measuring results, plus a look at cybersecurity in the age of AI.

View on Amazon →

AI strategy · 2024

Wisconsin’s AI Leadership Blueprint for 2024

Wisconsin’s AI Playbook: Real-World Use Cases and Workbook Training for Leaders

A practical playbook for leaders: a plain-language introduction to AI, its ethical and responsible use, hands-on text and image applications, and six interviews with Wisconsin leaders in sectors including healthcare, manufacturing, accounting and real estate. With Aaron Libner.

View on Amazon →

Cybersecurity · 2022

7 Biggest Cyber Security Mistakes Your IT Guy Is Making

The seven mistakes that leave businesses with 20 to 100 employees open to ransomware and data breaches, and what owners can do to close them.

View on Amazon →

Cybersecurity · 2021

Colonial Pipeline Hack

What Your Small or Medium Business Can Do to Protect Yourself

Uses the 2021 Colonial Pipeline attack to show small and midsize businesses practical ways to protect themselves, and argues that cybersecurity is not only for large corporations.

View on Amazon →

“I don’t think there will be a profession in the next year or two that isn’t heavily dependent on AI.”
Rod Holum

Planning a conference, leadership retreat or team workshop? Tell Rod about it.

Request Rod to speak →